Custom plugins and business logic
Purpose-built functionality that fits your products, policies, and internal workflow.
- Store-specific rules and calculations
- Custom product and order data
- Role, account, and approval workflows
WooCommerce development
Custom WooCommerce development built around your business.
When an off-the-shelf plugin cannot match the way you sell, fulfill, price, or support customers, I build the missing functionality—without turning your store into a fragile science project.
- Custom plugins
- Checkout logic
- API integrations
- Admin tools
Purpose-built functionality
01—03
01
Customer experience
Products, cart, checkout, accounts
02
Business rules
Pricing, approvals, fulfillment
03
Connected systems
Vendors, payments, APIs, data
Store requirement
Dependable feature
Built for real-world edge cases.
A good fit when existing plugins get you close—but the missing functionality matters.
Your store has its own products, policies, people, and exceptions. The solution should support those realities instead of forcing the business into a generic workflow.
What I build
The functionality between “almost works” and works properly.
I extend existing WooCommerce stores with focused, maintainable features that solve a defined customer or operational problem.
Cart, checkout, and pricing
Remove friction and support selling models that standard WooCommerce settings cannot express.
- Conditional checkout behavior
- Dynamic pricing and discount rules
- Shipping, payment, and validation logic
Integrations and data flow
Connect WooCommerce to the services and information your business depends on.
- REST APIs and webhooks
- Vendor, payment, and fulfillment systems
- Reliable imports, exports, and synchronization
Admin and operations tools
Give the team clearer screens and dependable workflows behind the storefront.
- Order and catalog management tools
- Bulk actions and workflow automation
- Reporting, alerts, and audit trails
Operator-led development
The store has to work after the code ships.
I approach development as someone who has spent years inside ecommerce operations—not only as someone writing code. That means thinking through the unusual orders, the staff handoffs, the data maintenance, and the failures nobody notices during a polished demo.
Designed for the edge cases.
We identify what happens when the order, customer, payment, or product does not follow the happy path.
Right-sized for the problem.
I recommend the smallest dependable solution, whether that is a targeted modification, a custom plugin, or an integration.
Safe to own and maintain.
The work is scoped, tested, documented, and handed off clearly so it does not become another mystery inside the store.
How development works
From messy requirement to reliable feature.
Understand the real requirement
We start with the business outcome, current workflow, affected users, and the conditions that make the project difficult.
Choose the sensible architecture
I review the existing store and recommend an approach that fits its theme, plugins, hosting, data, and maintenance needs.
Build and test the complete flow
The feature is developed carefully and checked across the customer experience, WordPress administration, and relevant integrations.
Launch with a clean handoff
You receive a clear explanation of what changed, how to use it, what was verified, and what to monitor after launch.
Common projects
You do not need to arrive with a technical specification.
Bring the problem, the workaround, or the result you want. I can help translate it into a practical development plan.
Extend an existing workflow
Add a specific capability to products, cart, checkout, customer accounts, orders, or the WordPress admin.
Discuss the feature →Build a custom plugin
Create maintainable store functionality when several generic plugins would add more complexity than value.
Describe the requirement →Integrate a service or data source
Move information dependably between WooCommerce and payment, vendor, fulfillment, reporting, or internal systems.
Explain what needs to connect →
Questions
Before we build.
Can you work with an existing WooCommerce store?
Yes. Most useful development happens inside an established store. I review the current theme, plugins, customizations, hosting, and workflow before recommending changes.
Do I need to know whether this requires a plugin?
No. Explain what should happen and what happens today. I will determine whether the best solution is configuration, a focused customization, a custom plugin, or an integration.
How do you avoid breaking a live store?
The exact process depends on the project, but it normally includes a current backup, staging or controlled testing, targeted implementation, and verification of the affected customer and staff workflows.
What happens after launch?
You receive a clear handoff and can choose between a focused project or ongoing support. The goal is for the solution to remain understandable and maintainable.
Start a conversation
What should your store do differently?
Tell me what you are trying to accomplish, what you have already tried, and where the current workflow falls short. I’ll review it and reply with a useful next step.
A plain-English description is enough. You do not need to diagnose the technical cause first.
Please do not include passwords, access keys, or other private credentials.